The Megaphonic Thrift are an enigma to the extent that their references are so forced as to pigeonhole them unfairly. Take these as given: “It’s the new project from the guy from the Casiokids.”[1] (yes, Fredrik Vogsborg is a founding Casioist), “Their name’s from Guided By Voices”[2] or “Their name makes me think of The Polyphonic Spree.” (they certainly share a certain psychadelia with both), and when we’re talking about their music, they sound “like… uhhh… My Bloody Valentine[3][4] or Sonic Youth[4]… kinda.” (Yes, they’re a little noisy) Fine, that’s done. Now forget all that.